Where Strategic Thinking Meets Beautiful Design -
And Why It Matters

We transform businesses from being overlooked to being valued by moving beyond surface-level aesthetics to create strategic websites and brands that truly reflect what makes them irreplaceable.

We Serve, Design, and Elevate Businesses Beyond Expectations

Working across various industries, we witnessed a concerning pattern: businesses struggling with websites and brands that failed to generate meaningful results for two key reasons.

Some invested significant time creating DIY solutions that looked unprofessional and functioned poorly. Others hired designers who delivered visually acceptable work that unfortunately looked like everyone else in their industry and performed just as generically.

The critical issue wasn’t just aesthetic quality—it was strategic differentiation and purposeful functionality. Without clarity about what made them uniquely valuable and to whom, even professionally designed sites became expensive digital brochures that blend into the competitive landscape.

This insight sparked Knowtizmnt’s founding mission: to create brands and websites that work strategically, not just visually, so that businesses and organizations can knowingly connect with and serve their audience. We developed a purpose-driven approach that begins by uncovering a business’ authentic value before expressing it through distinctive design. The result? Real branding and website design solutions don’t just look professional—they actually help businesses stand out meaningfully and connect with those who value what makes them truly irreplaceable.

While most agencies rush to design, we start with understanding. We uncover what makes your business truly valuable first, then build from this foundation. This ensures everything we create purposefully connects you with those who need exactly what you offer—saving you both time and money by getting it right the first time instead of constantly revising work that wasn't strategically sound from the beginning.

Our Foundation Principles

Purposeful Service - We believe in serving with intention and helping our clients do the same. Every project we undertake focuses on creating meaningful connections between brands and the people they're uniquely positioned to serve.

Strategic Alignment - We ensure your brand, goals, users, and environment work together harmoniously as an integrated system. This alignment creates consistency across all touchpoints, building trust and recognition with those who matter most to your success.

Our Connection Approach

Authentic Expression - We help you discover and express your true value, not an artificial image that feels disconnected from your reality. Authenticity creates deeper connections with your audience and eliminates the exhaustion of maintaining a false persona.

High-Touch Partnership - We work alongside you as strategic collaborators, not just service providers who deliver and disappear. This partnership approach ensures we truly understand your business and creates solutions that genuinely represent your unique value.

Our Strategic Methodology

Long-Term Thinking - We build foundations for lasting success, not quick fixes that require constant reworking. Our strategic approach focuses on creating sustainable systems and assets that continue working for your business long after our initial engagement ends.

Continuous Learning - We maintain a learner's mindset, always seeking to improve our knowledge and approach. This commitment to growth ensures we bring fresh perspectives and current best practices to every client relationship.

The talented founders behind KNOWTIZMNT

Not every couple should start a business together (therapists would advise against it). But when you combine complementary skills, shared values, and a mission to solve real problems, occasionally driving each other up the wall leads to surprisingly amazing outcomes. Creative tension, when channeled properly, creates better results than neither of us could achieve alone.

We're a husband + wife team combining strategic thinking and creative expertise to help businesses become known for what truly matters. Our complementary approach addresses both strategic foundation and expressive execution.

Lisa approaches challenges with strategic clarity and purpose-driven solutions. With her background in web development, business consulting, and content creation, she translates complex business value into digital experiences that connect authentically with audiences. She creates websites and frameworks that serve both businesses and their audiences.

Andrew brings strategic design thinking to every project, working at the intersection of purpose, communication, and visual expression. He approaches design as a strategic tool to communicate authentic value. By combining analytical thinking with creative problem-solving, he helps businesses express what makes them truly irreplaceable..

Andrew Smithen and Lisa Smithen  founders of Knowtizmnt Consulting & Design

Where Your Brand, Website, and Vision Become One

Transform your business from overlooked to invaluable with our integrated approach to branding, strategy, and web design.